I drove 45 minutes the other night (one way!) for a 30-minute swim lesson. This was my first swim lesson so I was a little apprehensive about it. (For the record, I can swim but my intent is to try to learn to swim more “efficiently” for triathlons). I even showed up 10 minutes early. [...]
In many of the small businesses I’ve worked with — and in our business too — marketing consistently is challenging. I’m not telling you what type of marketing you should do for your business, because every enterprise should have their own marketing plan and approach based on their company goals, target demographic, etc. What I [...]
What are your favorite companies to buy from? Do you have loyalty to a certain brand or store? What causes you to choose between buying a TV from HH Gregg and Best Buy? A t-bone steak from the local butcher instead of Kroger? Sure, location and price can play a short-term role. But in the [...]
Business owners of all types and in all industries tend to address tasks and projects as they are absolutely needed. New customers coming in slow? Set up a website to enhance your marketing. Cash flow tight? Apply for a line of credit. Paying too much in overtime to employees? Hire another producer. There are some [...]
“Hard work beats talent when talent doesn’t work hard.” -found on a poster in Tim Tebow’s childhood bedroom Last weekend, New England unceremoniously ended Tim Tebow’s season behind Tom Brady’s 6-touchdown passes. Tebow has become a polarizing sports figure as half the nation appears to be infatuated with him — both on and off [...]
Business owners are notorious for getting caught up, bogged down, and held up on their progress as a result of the minutia of their day-to-day duties. This makes fitting in the planning for new strategies and initiatives very difficult. Even those with the greatest of intentions will find it difficult to focus on planning when [...]
Our wildly creative and ever-so-diligent marketing firm Silver Square, Inc., recently featured our holiday greeting card on their website and in their blog post. Take a look at our card if you missed it by chance and contact us to be sure you get on our mailing list next year! You never know how 2011′s [...]
Too many times you find a great marketing campaign that sounds great but costs way too much. We’re using a free and effective marketing tactic for our business. This free tool is available online and only takes about 15 minutes to set up your business. By setting up your business as a “Place” on Google [...]
